Search Engine Optimization (SEO) & Web Analytics

Wikipedia Definition & Overview – Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results.

Wikipedia Definition & Overview – Web Analytics
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. It is often done without the permission or knowledge of the user, in which case — particularly with third party cookies which can be shared between different web sites — it can be a breach of privacy.


Alexa Analytics Tool
Check out how popular your website is now using this tool.

Digital Analytics Association
The Digital Analytics Association exists to help organizations illuminate and overcome the challenges of data acquisition, exploration, deduction and application.

Google Analytics website
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Google’s Search Engine Optimization Guide
Google’s guidance to users on small incremental changes to a website to help optimize it for Google search.

How Search Engine Optimization Works

List of Best and Worst practices for designing a high traffic website
Here is a checklist of the factors that affect your rankings with Google, Bing, Yahoo! and the other search engines. The list contains positive, negative and neutral factors because all of them exist.

Piwik Open Source Web Anaytics
Piwik is a free software alternative to Google Analytics, and is already used on more than 320,000 websites.

The Beginner’s Guide to Search Engine Optimization (SEO)
The Beginner’s Guide to Search Engine Optimization (SEO) is an in depth tutorial on how search engines work that covers the fundamental strategies that make websites search engine friendly.

Video: What Is SEO / Search Engine Optimization?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Video – TED Lecture SEO – 1st Page Ranking
In this short video I show how I obtained a top 10 Google ranking on the term “TED Lectures” by SEO’ing a blog.

Web Analytics: Waiting for the New Federal Government Cookie Policy
Is waiting for the White House’s Office of Management and Budget (OMB) guidelines on a new Federal Government cookie policy like waiting for Godot? One might not be blamed for thinking as much.