Hypertargeting & Personalization

Wikipedia Definition & Overview – Hypertargeting
Hypertargeting refers to the ability to deliver advertising content to specific interest-based segments in a network.

Wikipedia Definition & Overview: Personalization
Personalization technology enables the dynamic insertion, customization or suggestion of content in any format that is relevant to the individual user, based on the user’s implicit behaviour and preferences, and explicitly given details.


Audience Targeting is Dead. Long Live Hyper-Targeting!

Microtargeting, Hypertargeting and Nanotargeting
This type of marketing is the new radio commercial; why target such a broad demographic when you can tailor your adverts for your perfect audience.

TED Video: Eli Pariser: Beware online “filter bubbles”
As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview.

The Art of Hypertargeting in Social Media
The Art of Hypertargeting in Social Media pertains to the ability of an online store to provide quality and engaging ads to a particular segment of the purchasing industry.

Video – Geotargeting Search Engine PPC: Hypertargeting with AdWords
Learn how you can maximize your search engine ppc budget and increase your sales and revenue using hyper-geotargeting with Google AdWords.

Video: Hypertargeting and Augmented Reality
Over the last week or so, however, I have been targeted relentlessly by a particular company through Google Ads to an extent I have never witnessed before. Despite knowing how it works, I have found it quite discomforting.