An analysis looking into the ways that BSM is being used to market products, companies, ideas, etc. in business and marketing.
- Social Media Examiner—2016 Social Media Impact Report: B2C Industry Edition
- Social Media Examiner—2016 Social Media Marketing Industry Report: Social Media Examiner
- Social Media Examiner—2016 Social Media Marketing Predictions From the Experts
- Magazine Org—7 Social Media Marketing Trends/The Social Media Report | MPA
- Smart Insights—Global social media research summary 2016
- Edison Research—The Infinite Dial 2016
- Social Media Examiner—2016 Social Media Marketing Industry Report
- Practical Ecommerce—7 Social Media Marketing Trends for 2016
- Smart Insights—15 Social Media & Search Engine Marketing Trends in 2016
- B2C—10 Social Media Marketing Stats Guaranteed to Surprise You
- B2C—Interesting Insights On Millennials And Social Media Marketing
- PC World—The Price of Free: How Apple, Facebook, Microsoft and Google Sell You to Advertisers
- The Pew Research Center—The State of Privacy in America: What We Learned